Wednesday, March 19, 2008

Nike Nash

I actually saw a preview of the Nike Nash at the beginning of February at the Art Center Sustainability Pre-Summit. It was disguised then as a fun idea that I shouldn't expect to be made. Those clever Nike designers, they were probably gauging our reaction! This follows along the ideas of industrial waste reclamation and material repurposing, two concepts that we should expect to see a lot more of in the coming year.


Audrey! said...

So, I really like the concept and Nike's dedication to sustainability...blah blah blah, but I just can't get past the fact that this looks like something out of Silence of the Lambs. I also wonder how many man hours it takes to create one of these because if it isn't cost effective than this is merely a publicity stunt, a step in the right direction, whatever you want to call it, but doesn't have long term "traction." That being said, I do admire Nike as being the only big shoe company making such strides.

Nathan said...

You bring up a good point, and if what you say is true about it not being cost effective, then it could be considered a form of green washing by Nike. That's a big "if" though, because what is cost effective, the time it takes to assemble the scraps or the savings in not throwing them away. There has to be a standard on cost effective, and this needs to represent the true value [true value/cost is an idea I've been thinking about for some time now... I'll flesh it out in detail later].

I like the Silence of the Lambs look. Design aesthetic is personal choice though.