I have become interested in stream of recent articles, in various media, that start to report on people [as consumers and employees] rebelling against the artificial experiences created in interesting ways that I like to call, the Anti-Experience [though, its still an experience, all be it often more funny and hilarious than the one intended].
Listen, watch and read about Anti-Experiences:
Babies Buying Babies from This American Life Matchmakers podcast.
Jackie Mason on Starbucks lack of a real experience.
Wendi Aarons' reaction to a backfired brand experience.