The value of stories and experience. Re-shirt is an online store, where people can sell their shirts. The kicker is that these shirts come with a story of the previous owner. It gets even better, because the shirts are tagged and so if they go back through re-shirt, a story can be added on to it.
I'm in love with the idea, and am reminded of times I walked through thrift stores making up stories about owners of the items there. This business model is applicable to so many other concepts. I am reminded of a Wine Service Concept that not only sold you a bottle, it also came with a story and information on the wine, so that when it was brought to parties, you had just a bit more than a bottle to share with the host, you had a story.
found via coolhunting